Zalando – online fashion store reviews: complaints, praise and verdict
Zalando SE
Data as of October 21, 2026. Review analysis of 100 reviews generated October 21, 2026.
By the numbers (App Vulture estimates, data as of October 21, 2026)
Estimates come from App Vulture's chart-rank model, confidence high; see how the estimate works.
Analysis Summary
Zalando offers a wide range of high-quality fashion products, but users face issues with app navigation and language options. While the app is free with ads, users appreciate the no-cost shopping experience, though some find the ads intrusive. The app's frequent crashes and poor customer support contribute to user churn, posing a medium risk to its viability.
Rating Distribution
Pain Points
-
ux
· 11.0% of reviews
User interface and experience issues
-
support
· 1.0% of reviews
Customer support issues
-
language options
· 6.0% of reviews
Language support issues
-
returns
Returns process issues
-
coupon code
· 1.0% of reviews
Coupon code issues
Praised Features
-
quality of products
· 3.0% of reviews
High-quality products offered by the app
-
easy navigation
· 4.0% of reviews
User-friendly navigation and search
-
personal recommendations
· 3.0% of reviews
Personalized product recommendations
Feature Requests
-
dark mode
· 1.0% of reviews
Request for a dark mode option
-
language options
· 5.0% of reviews
Request for more language options
-
coupon code
Request for better coupon code functionality
Bug Reports
-
app crashes
· 5.0% of reviews
App crashes and freezes
-
virtual measurements
Issues with virtual measurement tools
-
new for you menu
Issues with the 'new for you' menu
-
pricing
Pricing display issues
-
quality of products
Issues with product quality
-
easy navigation
· 6.0% of reviews
Navigation issues
-
returns
Returns process issues
Competitive Position
Zalando maintains a strong market position due to its extensive product range and quality, but faces competition from other online fashion stores with similar offerings.
Frequently asked questions about Zalando – online fashion store
What do Zalando – online fashion store users complain about most?
The most common complaint in Zalando – online fashion store reviews is ux (11% of reviews), followed by language options (6% of reviews) and support (1% of reviews). User interface and experience issues.
What do users like about Zalando – online fashion store?
Users praise Zalando – online fashion store most for easy navigation (4% of reviews), then quality of products (3% of reviews) and personal recommendations (3% of reviews). User-friendly navigation and search.
Is Zalando – online fashion store worth it?
Yes for most users: Zalando – online fashion store holds a 4.7 rating from 1,358,057 ratings. Zalando offers a wide range of high-quality fashion products, but users face issues with app navigation and language options. While the app is free with ads, users appreciate the no-cost shopping experience, though some find the ads intrusive. Reviews describe pricing as positive. The main reason users leave is UX.
How many monthly downloads does Zalando – online fashion store have?
Zalando – online fashion store gets about 1.4M downloads per month, according to App Vulture's chart-rank estimate (high confidence, data as of October 21, 2026).
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