H&M reviews: complaints, praise and verdict
H&M
Data as of October 24, 2026. Review analysis of 100 reviews generated October 24, 2026.
By the numbers (App Vulture estimates, data as of October 24, 2026)
Estimates come from App Vulture's chart-rank model, confidence high; see how the estimate works.
Analysis Summary
H&M's app receives high praise for its visual search and push notification features, but users frequently report issues with app crashes, poor customer service, and high prices compared to product quality. The app's limited language options also contribute to user dissatisfaction.
Rating Distribution
Pain Points
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customer service
· 1.0% of reviews
Issues related to the quality and responsiveness of customer service.
-
app functionality
· 10.0% of reviews
Problems with the app's performance and usability.
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Exchange and return policy
Issues with the app's exchange and return policies.
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Shopping experience issues
· 7.0% of reviews
Problems related to the overall shopping experience.
-
Language option issues
· 4.0% of reviews
Issues related to the language options in the app.
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Product quality issues
· 2.0% of reviews
Concerns about the quality of products offered.
Praised Features
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visual search
The feature that allows users to use their own photos to find similar items.
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push notifications
Notifications about new collections, sales, and special offers.
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SCAN & FIND
The feature that allows in-store scanning to find items in stock.
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product quality
· 3.0% of reviews
General comments on the quality of H&M products.
-
shopping experience
· 10.0% of reviews
Overall satisfaction with the shopping experience.
Feature Requests
-
Better customer service
Requests for improved customer service.
-
Language option
· 3.0% of reviews
Requests for more language options in the app.
Bug Reports
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App crashes
· 4.0% of reviews
Reports of the app crashing frequently.
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Login issues
Problems with logging into the app.
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Navigation bug
· 3.0% of reviews
Issues with navigating through the app.
-
Visual search issues
· 1.0% of reviews
Problems with the visual search feature.
-
Size filter removal
Issues with the size filter not working.
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Push notification issues
Problems with receiving push notifications.
-
SCAN & FIND issues
· 1.0% of reviews
Problems with the SCAN & FIND feature.
-
Language option issues
· 4.0% of reviews
Issues with the language options in the app.
-
Exchange and return policy
Issues related to the app's exchange and return policy.
-
Payment options
· 2.0% of reviews
Problems with payment options in the app.
-
Store availability
Issues with the availability of stores in the app.
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App performance
· 6.0% of reviews
General issues with the app's performance.
-
Shopping experience issues
· 3.0% of reviews
General issues with the shopping experience.
-
Navigation issues
· 3.0% of reviews
Issues with navigating through the app.
-
Personal assistant issues
· 1.0% of reviews
Issues with the personal assistant feature.
-
Product quality issues
· 2.0% of reviews
Issues related to the quality of products.
Competitive Position
H&M's app is well-regarded for its visual search and push notification features but faces competition from other fashion apps like Zara, which offers better customer service and more language options.
Frequently asked questions about H&M
What do H&M users complain about most?
The most common complaint in H&M reviews is app functionality (10% of reviews), followed by Shopping experience issues (7% of reviews) and Language option issues (4% of reviews). Problems with the app's performance and usability.
What do users like about H&M?
Users praise H&M most for shopping experience (10% of reviews), then product quality (3% of reviews) and visual search (0% of reviews). Overall satisfaction with the shopping experience.
Is H&M worth it?
Yes for most users: H&M holds a 4.8 rating from 1,039,286 ratings. H&M's app receives high praise for its visual search and push notification features, but users frequently report issues with app crashes, poor customer service, and high prices compared to product quality. The app's limited language options also contribute to user dissatisfaction. Reviews describe pricing as mixed. The main reason users leave is pricing.
How many monthly downloads does H&M have?
H&M gets about 1.3M downloads per month, according to App Vulture's chart-rank estimate (high confidence, data as of October 24, 2026).
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