Ulta Beauty: Makeup & Skincare reviews: complaints, praise and verdict
Ulta Salon, Cosmetics & Fragrance, Inc
Data as of October 23, 2026. Review analysis of 100 reviews generated October 23, 2026.
By the numbers (App Vulture estimates, data as of October 23, 2026)
Estimates come from App Vulture's chart-rank model, confidence high; see how the estimate works.
Analysis Summary
Ulta Beauty's app receives generally positive feedback for its product selection and customer service, but technical issues like app crashes, payment failures, and poor customer service are causing user dissatisfaction and leading to churn. The app's freemium model is well-received, though mixed user sentiment highlights areas for improvement.
Rating Distribution
Pain Points
-
UX
· 26.0% of reviews
User experience issues
-
Payment Issues
· 5.0% of reviews
Problems with payment processing
-
Customer Service
· 7.0% of reviews
Issues with customer support
-
App Freezing
· 13.0% of reviews
Application freezes or crashes
Praised Features
-
Customer Service
· 5.0% of reviews
Positive feedback on customer support
-
Product Selection
· 6.0% of reviews
Appreciation for the variety and quality of products
Feature Requests
-
Dark Mode
Request for a dark mode feature
Bug Reports
-
App Freezing
· 13.0% of reviews
Reports of the app freezing
-
App Crashing
· 19.0% of reviews
Reports of the app crashing
-
Payment Failures
· 4.0% of reviews
Reports of payment failures
-
Login Issues
· 15.0% of reviews
Reports of login problems
Competitive Position
Ulta Beauty maintains a strong market position due to its extensive product selection and customer service, but faces competition from other retailers like Sephora.
Frequently asked questions about Ulta Beauty: Makeup & Skincare
What do Ulta Beauty: Makeup & Skincare users complain about most?
The most common complaint in Ulta Beauty: Makeup & Skincare reviews is UX (26% of reviews), followed by App Freezing (13% of reviews) and Customer Service (7% of reviews). User experience issues.
What do users like about Ulta Beauty: Makeup & Skincare?
Users praise Ulta Beauty: Makeup & Skincare most for Product Selection (6% of reviews), then Customer Service (5% of reviews). Appreciation for the variety and quality of products.
Is Ulta Beauty: Makeup & Skincare worth it?
Yes for most users: Ulta Beauty: Makeup & Skincare holds a 4.9 rating from 2,461,362 ratings. Ulta Beauty's app receives generally positive feedback for its product selection and customer service, but technical issues like app crashes, payment failures, and poor customer service are causing user dissatisfaction and leading to churn. The app's freemium model is well-received, though mixed user sentiment highlights areas for improvement. Reviews describe pricing as positive. The main reason users leave is bugs.
How many monthly downloads does Ulta Beauty: Makeup & Skincare have?
Ulta Beauty: Makeup & Skincare gets about 1.3M downloads per month, according to App Vulture's chart-rank estimate (high confidence, data as of October 23, 2026).
