Voi is a Swedish micromobility company operating electric scooters and e-bikes in over 100 cities across Europe. Founded in Stockholm in 2018, Voi has positioned itself as the responsible alternative to US-based scooter companies, emphasizing safety, city partnerships, and sustainable operations. The company was the first scooter operator to integrate scooter data with city transport planning systems.
Voi is the leading electric scooter operator in Europe, ahead of Lime and Tier in many markets. Its strategy of working closely with city regulators — rather than the "deploy first, ask forgiveness later" approach used by US competitors — has given it strong permit positions across Scandinavia, the UK, Germany, and Southern Europe.
Largest global presence with Uber app integration. Stronger in the US but competing directly with Voi in European cities.
Berlin-based competitor with a similar sustainability focus. Acquired Spin from Ford. Competes for the same European city permits as Voi.
Estonian ride-hail and delivery company that added scooters. Leverages its existing user base and app for cross-selling micromobility.
Amsterdam-based operator emphasizing safety with larger wheels and lower center of gravity. Merged with Tier in 2024 to strengthen European position.
Voi's approach of working with cities rather than against them has secured strong permit positions. As European cities tighten scooter regulations, Voi's collaborative reputation is a significant advantage during permit renewals.
By focusing exclusively on Europe, Voi avoids the capital-intensive US market where Lime and Bird have struggled with profitability. European density and public transit integration create better unit economics for scooter sharing.
Voi has invested in computer vision for pavement riding detection, helmet incentive programs, and rider education. Safety is a key concern for city regulators, making safety innovation a competitive advantage in permit bids.
Voi competes with Lime, Tier/Dott (merged), and Bolt in European cities. Competition is city-specific, as each market has limited operating permits. Voi's regulatory-first approach has helped it secure strong positions in key markets.
Voi operates in over 100 European cities across Scandinavia, the UK, Germany, France, Spain, Italy, and other countries. It does not operate in the US or Asia.
Voi typically charges a small unlock fee plus a per-minute rate that varies by city. Day passes and monthly subscriptions are available for frequent riders at significant per-ride savings.
Voi has invested in safety features including rider education, geo-fenced speed zones, and computer vision technology. The company provides free helmet delivery in some markets and offers in-app safety tutorials for first-time riders.