Email Marketing and Automation

Best Apps Like Mailchimp

Mailchimp keeps raising prices while shrinking free tiers. These email marketing alternatives offer more generous limits and modern features at lower costs.

Why People Look for Mailchimp Alternatives

Mailchimp pricing has increased dramatically since the Intuit acquisition, with the free plan reduced to just 500 contacts and paid plans starting at $13/month.
Unsubscribed and cleaned contacts still count toward your contact limit and billing, meaning you pay for contacts you can never email.
The template editor and landing page builder feel outdated compared to modern competitors with drag-and-drop builders and AI design assistance.
Advanced automation features like customer journeys are locked behind expensive Premium plans, gating basic marketing functionality.

6 Best Alternatives to Mailchimp

Each app below addresses a specific gap in Mailchimp's offering. We picked them based on real user review patterns and feature differentiation.

Brevo (formerly Sendinblue)

All-in-one marketing platform with email, SMS, and WhatsApp at lower cost

Brevo provides email marketing, SMS, WhatsApp, and CRM in one platform with pricing based on emails sent rather than contacts stored. This means you can have unlimited contacts on all plans. The generous free tier includes 300 emails per day.

Businesses wanting multi-channel marketing with unlimited contacts at lower cost Free 300 emails/day, Starter from $9/mo
Explore Brevo (formerly Sendinblue) data →

ConvertKit (now Kit)

Email marketing built for creators with subscriber-first features

Kit focuses on creators with landing pages, digital product sales, and subscriber management designed for writers, artists, and course creators. The visual automation builder and tagging system are more intuitive than Mailchimp's. The free tier supports up to 10,000 subscribers.

Content creators, bloggers, and course builders wanting creator-focused email tools Free for 10K subscribers, Creator from $29/mo
Explore ConvertKit (now Kit) data →

MailerLite

Intuitive email marketing with generous free tier and modern editor

MailerLite provides a clean, modern email marketing experience with drag-and-drop editing, automation, landing pages, and a website builder. The free plan includes 1,000 subscribers and 12,000 monthly emails. The interface is significantly more intuitive than Mailchimp.

Small businesses wanting intuitive email marketing with a generous free tier Free 1K subscribers, Growing from $10/mo
Explore MailerLite data →

Beehiiv

Newsletter platform with growth tools, monetization, and custom websites

Beehiiv is built specifically for newsletters with growth tools like referral programs, recommendation networks, and boosts that help grow your audience. Built-in monetization through premium subscriptions and ad networks turns newsletters into businesses.

Newsletter creators wanting built-in growth and monetization tools Free 2,500 subscribers, Grow from $49/mo
Explore Beehiiv data →

Resend

Modern email API for developers with React Email integration

Resend provides a developer-first email API with React Email for building beautiful email templates in code. The focus on developer experience, deliverability, and clean API design makes it the best choice for teams who want programmatic email control.

Developers wanting a modern email API with code-based template building Free 3K emails/mo, Pro from $20/mo
Explore Resend data →

Buttondown

Minimal newsletter tool for writers who want simplicity over features

Buttondown provides a minimal, markdown-first newsletter experience for writers who want to write and send without navigating complex marketing platforms. Paid subscriptions, archives, and analytics are built in without the bloat. The simplicity is the feature.

Writers and bloggers who want the simplest possible newsletter publishing Free 100 subscribers, Basic from $9/mo
Explore Buttondown data →
How we found these alternatives

We compared email marketing platforms on free tier limits, per-contact pricing, automation features, and creator-specific tools to find the best Mailchimp alternatives.

Frequently Asked Questions

Mailchimp has raised prices and reduced free tier limits since the Intuit acquisition. Counting unsubscribed contacts toward limits inflates costs further. Brevo charges by emails sent (unlimited contacts), MailerLite offers better free tiers, and Kit supports 10K free subscribers.

Kit offers the most generous free tier at 10,000 subscribers. MailerLite provides 1,000 free subscribers with 12,000 monthly emails. Brevo allows 300 daily emails with unlimited contacts. Beehiiv supports 2,500 free subscribers for newsletters.

Yes, most alternatives import Mailchimp subscriber lists via CSV. Brevo, Kit, and MailerLite have dedicated Mailchimp migration guides. Automation workflows need manual recreation. Start the migration before your Mailchimp renewal to avoid unnecessary charges.

Beehiiv is purpose-built for newsletters with growth and monetization tools. Buttondown offers the simplest newsletter experience. Kit serves creator newsletters with digital product sales. Substack is another option. Compare email platforms on AppVulture to find the right newsletter home.

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